ABOUT THE BRAND
Established in 2017 in the vibrant city of London, R H A I K A emerged under the leadership of our founder, Raianny Barbarioli, with a clear mission: to create elevated outfit solutions specifically designed for fashion-forward women who lead active lifestyles, navigating the demands of a multitasking daily life with effortless elegance and elevated style.
Born and raised in Brazil to a family of Italian heritage, Raianny moved to the UK in her 20’s. Holding a business degree with expertise in the fashion industry, she navigated the realms of London, Paris, and Milan, working for renowned European designers. This important chapter in her career would later inspire the launch of R H A I K A.
R H A I K A aims to infuse the sophistication of ready-to-wear collections, high-end fabrics, and elevated designs meticulously crafted, into the wardrobes of women who appreciate quality and uniqueness in their day-to-day dressing.
In 2021, the brand underwent strategic logistics restructuring, relocating its operations base to the USA, optimizing distribution systems, and expanding its online presence. This significant context propelled R H A I K A into the international arena, solidifying its position as a globally distributed brand.
OUR CORE VALUES
We support ethical small factories:
We stand by ethically operated small factories, recognizing that exceptional quality arises from high level of craftsmanship, meticulous production, impeccable attention to detail, and happy workforce.
We support sustainable suppliers:
Our commitment extends to partnering solely with suppliers renowned for their sustainable initiatives, such as water recycling, plastic and packaging recycling, reduced energy and water consumption, and minimized CO2 emissions.
Advocates of Slow Fashion and Minimal Environmental Impact:
Embracing the philosophy of slow fashion, we focus on minimising our environmental footprint and advocating for mindful consumption. Our mission centers on crafting enduring, timeless, high-quality garments designed to be treasured and worn for years to come. We are steadfast in our commitment to avoid the pitfalls of fleeting fast fashion trends, and we extend this ethos to our valued customers as well.
R H A I K A's collections are renowned for:
Our garments are meticulously designed to offer a flattering silhouette, ensuring high coverage and maximum comfort.
We love to create garments that stand out by featuring distinct design and impeccable quality. It’s all about craftsmanship and special little details incorporated into each piece.
Mindful of environmental impact, we have carefully chosen our manufacturing partner, a small factory based in Brazil, predominantly operated by women who share our values. Our manufacturing partner is deeply committed to sustainability, maintaining a sustainable supply chain, and fostering a fair work environment.
Recognized by prestigious Fashion Magazines:
British Vogue & Harper's Bazaar have written about our collections attesting our brand’s excellence.